2012 Trends for Online Radio
In the last few months there have been a couple of conferences and events in the US (SXSW, RAIN Summit and Digital Music Forum East, to name a few) where many media industry leaders have been presenting their research and recent developments. The numbers are really positive for radio listening, so we wanted to share some of them with you. Bear in mind all these stats are for the US market, but they do show a trend that we believe is happening around the world too.
To start off, the report The Infinite Dial 2012 from Arbitron, the media & marketing research firm, shares a bit of data around the number of radio listeners out there:
Weekly online radio audience reaches an estimated 57 million people; audience doubled every five years since 2001.
When we talk about behaviour, TargetSpot, the digital audio advertising network, presented the First Digital Audio Advertising Research, a report that contained some interesting pieces of information, such as:
- 80% of internet radio audience listens for 1-3 hours per day, 40% listening 1-2 hours per session.
- 61% of listeners don’t keep player minimized, 64% often check the player for song/artist info. - this was added by TargetSpot’s CEO at the RAIN Summit.
- 73% of Internet radio listeners change stations stations multiple times a day.
Finally, based on Jacobs Media’s TechSurvey8, the most popular applications in the US are:
Pandora is the most popular pure-play Internet option, with 45% of “streamies” listening, topping competitors like iHeartRadio (19%), Spotify (7%), TuneIn Radio (7%) and Slacker Radio (5%). Its users are split as to whether internet pure play is actually considered “radio”: 43% said yep, 49% said nope. Listeners to alternative, Contemporary Christian, country, CHR and Variety Hits are more likely to consider Pandora “radio.”
That’s all for now! Hope you find this data optimistic and relevant – we certainly do think it’s good news for Streema. :)
The Streema Team