Advertising & Streema

If you are a frequent user of Streema.com, you may have seen brands promoted on our website. Today we want to talk about that: Advertising.

Streema’s business model is based on advertising, that means we develop and maintain our application, content, infrastructure and support with the sponsorship of third-party products and services.

That might not surprise you, after all, most of the web works that way, a few good examples are: YouTube, Google, Facebook and most of the newspapers. And that makes sense, since the Internet is a communication medium, and media connects people with people, people with things (brands and services), or just things with things. 🙂

Now, Advertising, as with every business, may or may not be well executed, you might have come across many websites where ads are nonsense or simply annoying. In many cases, they even confuse the users, promoting useless products or announcing that the user has won some kind of prize – when we all know that wasn’t the case. As we’ve mentioned in previous blog posts, at Streema we want to assure the best listening/watching experience, and the ads on our site are part of that, so we have been working to block ads, advertisers and Ad Networks that do not enhance that value. If you ever run into those types of ads on our site, please let us know so that we can continue improving your experience.

We work with AdSense, one of the biggest Ad Networks in the world, which has a really strict policy with advertisers. AdSense has been very reliable for us and in addition it also let us understand, with the help of Google Analytics, the behaviour of our users. AdSense’s job consists mainly in targeting relevant ads to the user, which is mostly based on: the geographical location of the visit, the content of the page, or what have been searched or browsed before coming to Streema (for certain users).

One important thing to mention is that if you are an advertiser that wants to advertise on Streema.com, whether on our desktop or mobile websites, you should sign up with AdWords or with one of the AdSense Certified Ad Networks. To learn more about how these ads work and how to advertise on Streema, please go to: https://support.google.com/adsense/answer/152693 .

That’s all for now, we hope this has helped you to better understand how our application works as well as how we pay our bills. 🙂

If you’d like to share an idea with us about this or want to inform us about a confusing or misleading ad, please send us an email to info at streema dot com. Thanks!

Stay tuned!

The Streema Team

Another “Before and After” in Streema’s History: Player Opens In A Separate Window

Every once in a while, we have a “Before and After” moment in Streema’s development – and today, we’ve got one of those. From now on, when playing any station on the Streema.com website, our website’s player will open in a separate window, as it currently does on our popular Facebook application.  We understand that many of you are probably thinking “So what’s the big deal?”, but this is a change that will help us build a better Streema and we’ll explain how in the paragraphs below.

One of the features that we’ve traditionally been very proud of was our embedded player, since it allowed users to navigate Streema without the stream getting cut off.  But this meant that there were tradeoffs to be made in terms of loading time, usability, search engine crawleability, availability of station information, etc.  At this point, it made sense for us to not make those tradeoffs anymore, and while it’s difficult to explain all the pros and cons in a single blog post, here’s a quick summary of how users will benefit:

  • A site that is more in line with what’s usually experienced on the web – for example, players usually open in a different window on most media sites and the URL of the page you are visiting usually appears on the browser’s address bar!
  • Station stream won’t stop if you happen to click on an ad on our website – this was important because many ad networks will not open up in a separate window.
  • Much faster site, in particular for first time users.  Many people will be reeeeally happy about this.
  • Better and more complete radio station information at your finger tips, specifically located in our website’s player, and allowing for more interactivity in the future – at least that’s what the plan is!  🙂

We know there will be some of you that will miss our embedded player, but we do hope you understand this big change and maybe eventually you will come to enjoy it.  We worked hard in the past with our embedded player (you can read more here and here), but we think it’s time to take Streema to another level, and we believe this will help us build the foundation to get there.

Do note that if anything is not working as you expected, please let us know, as your feedback is really important for us.

Stay tuned!

The Streema Team