If you are a frequent user of Streema.com, you may have seen brands promoted on our website. Today we want to talk about that: Advertising.
Streema’s business model is based on advertising, that means we develop and maintain our application, content, infrastructure and support with the sponsorship of third-party products and services.
That might not surprise you, after all, most of the web works that way, a few good examples are: YouTube, Google, Facebook and most of the newspapers. And that makes sense, since the Internet is a communication medium, and media connects people with people, people with things (brands and services), or just things with things. 🙂
Now, Advertising, as with every business, may or may not be well executed, you might have come across many websites where ads are nonsense or simply annoying. In many cases, they even confuse the users, promoting useless products or announcing that the user has won some kind of prize – when we all know that wasn’t the case. As we’ve mentioned in previous blog posts, at Streema we want to assure the best listening/watching experience, and the ads on our site are part of that, so we have been working to block ads, advertisers and Ad Networks that do not enhance that value. If you ever run into those types of ads on our site, please let us know so that we can continue improving your experience.
We work with AdSense, one of the biggest Ad Networks in the world, which has a really strict policy with advertisers. AdSense has been very reliable for us and in addition it also let us understand, with the help of Google Analytics, the behaviour of our users. AdSense’s job consists mainly in targeting relevant ads to the user, which is mostly based on: the geographical location of the visit, the content of the page, or what have been searched or browsed before coming to Streema (for certain users).
One important thing to mention is that if you are an advertiser that wants to advertise on Streema.com, whether on our desktop or mobile websites, you should sign up with AdWords or with one of the AdSense Certified Ad Networks. To learn more about how these ads work and how to advertise on Streema, please go to: https://support.google.com/adsense/answer/152693 .
That’s all for now, we hope this has helped you to better understand how our application works as well as how we pay our bills. 🙂
If you’d like to share an idea with us about this or want to inform us about a confusing or misleading ad, please send us an email to info at streema dot com. Thanks!
The Streema Team