Tag: trends

Improving Streema’s Mobile Experience in iOS and Android

Posted on by Streema Team

For the first time in history, the total number of smartphones and tablets in the world will surpass the total number of PCs – and it will happen this year.

What you’ve read above is one of the most important points of the report Mobile Trends by KPCB (see slide 26 for more details). As you can see, 2013 will bring an important inflection point for people’s interaction with computers. Since mobile is becoming increasingly important in terms of Streema.com‘s usage, we have been working on a few improvements that we wanted to tell you about.

To start off, when you visit http://streema.com from an iPhone, iPod, iPad or Android device’s browser, you’ll find we’ve developed a mobile-friendly homepage with some featured radios that our users can start listening to – sweet and simple.

Also, since not all streams are supported by mobile web browsers, we only show the stations that can actually play in each of those platforms. We know that having only a fraction of the stations available is less than ideal, but the truth is that we want to make your life easier and give you the best experience possible.

Finally, as we’ve mentioned in our previous post, we’ve improved our customer support, and that also includes our Mobile Support. It’s very important for us to hear your opinions, so please, don’t hesitate in giving us your feedback. Do bear in mind that this is a work in progress and that it will be evolving over time. 🙂

For those registered users out there, we’ll soon be working on letting you log in to your account with your mobile phone so you can find and edit your favorites. Additionally, in the not-so-distant future, we’ll start showing the “now playing” information, offer the possibility to comment on a station’s Wall, as well as add compatibility to more devices and much more for our mobile users, so stay tuned!

The Streema Team

2012 Trends for Online Radio

Posted on by Streema Team

In the last few months there have been a couple of conferences and events in the US (SXSW, RAIN Summit and Digital Music Forum East, to name a few) where many media industry leaders have been presenting their research and recent developments. The numbers are really positive for radio listening, so we wanted to share some of them with you. Bear in mind all these stats are for the US market, but they do show a trend that we believe is happening around the world too.

To start off, the report The Infinite Dial 2012 from Arbitron, the media & marketing research firm, shares a bit of data around the number of radio listeners out there:

Weekly online radio audience reaches an estimated 57 million people; audience doubled every five years since 2001.

When we talk about behaviour, TargetSpot, the digital audio advertising network, presented the First Digital Audio Advertising Research, a report that contained some interesting pieces of information, such as:

– 80% of internet radio audience listens for 1-3 hours per day, 40% listening 1-2 hours per session.

– 61% of listeners don’t keep player minimized, 64% often check the player for song/artist info. – this was added by TargetSpot’s CEO at the RAIN Summit.

– 73% of Internet radio listeners change stations stations multiple times a day.

Finally, based on Jacobs Media’s TechSurvey8, the most popular applications in the US are:

Pandora is the most popular pure-play Internet option, with 45% of “streamies” listening, topping competitors like iHeartRadio (19%), Spotify (7%), TuneIn Radio (7%) and Slacker Radio (5%). Its users are split as to whether internet pure play is actually considered “radio”: 43% said yep, 49% said nope. Listeners to alternative, Contemporary Christian, country, CHR and Variety Hits are more likely to consider Pandora “radio.”

That’s all for now!  Hope you find this data optimistic and relevant – we certainly do think it’s good news for Streema. 🙂

Stay tuned!

The Streema Team