The Streema Blog

Sometimes when we explain to people what we do, we hear a reaction such as: “Ahhh, broadcast radio… isn’t that industry going downhill, specially with all those services such as Pandora, Spotify…”. In this blog post we would like to give our point of view.

First, when we think about “radio”, we think about a song, talk, show, or any content that is delivered live to everyone. While some services offer music or content on demand, radio is essentially the same audio content at the same time to everybody.

Right now there is trend called “customization” that technology and the web have spread widely, but we think that even in this context a live stream that anyone can tune in to has very specific value. Actually, it’s a way to “connect” people and makes us feel in community. Think about a song that is released for the first time on a station or when a popular radio DJ ask a tough fun question to a caller on live radio – that is a very unique experience.

Second, as we’ve mentioned before, radio is not only about music, there are also live shows, sport events, and talk shows of every type that you can imagine and even more: anime, astrology, art, children, drama, gaming, language, military, transport… and the list goes on. There are more than 70 non music genres containing radio stations that represent more than 30% of our directory.

Now, let’s get back to music. Everybody would think that most people discover new music through sources such as YouTube, Spotify, or any similar. However, recent studies suggest that people still choose radio as their first source for music discovery.

And now, back to content. It’s true, a big part of the traditional radio industry is still doing the same thing that it was doing decades ago, but there is a lot changing too and there are many people experimenting with new things, like new sources to fund and reach audiences. For example, the case of radio show “99% Invisible“, they aimed to raise $ 42K at Kickstarter (a popular online crowdfunding platform) and this month they raised more than $170K!!! This may or may not be a trend, although it’s certainly not the only one, and while it’s also true that not every show can easily raise the money to make it happen, this is for sure a great success story!

To conclude, without a doubt radio has its threats and its weaknesses, but we believe it also has its strengths and its opportunities. We hope Streema can help with these last two, helping radio to reach places it has never reached before and connect with its listeners in ways it has never done before.

Stay tuned!

The Streema Team

If you’re still interested on this topic, check this out: The Big Box Theory, or Why Radio Is and/or Isn’t Dead

Hi! It’s getting close to the end of 2011 and we can’t believe how quickly the last 12 months have gone by! This year has been a busy and rocking one for us, with improvements to our site Streema.com, our first steps in mobile, a growing community of users, and a growing team of awesome people.

Before the year is over though, we wanted to thank all of you that have been there with us – family, friends, colleagues, and of course, you, our community of radio listeners. Thanks for the support.

We wish you a wonderful Holiday Season and a great start in 2012 – see you in the new year!

Yours truly,
The Streema Team

PS: A small present from a man who knows to rock!

Ever since we started Streema, we knew we would need to develop a very large database with a lot of information about radio stations – and today we want to tell you a little bit more about how we build it. Essentially, we get our information from three main sources: our Community, an Automatic Aggregation System, and Outsourced Services.

Community

These are our users who every day request a radio station, report a wrong description or give us any feedback, for example. These users are, in many cases, the best source of quality information, because for example, there’s no one better than a radio owner to inform us which is the correct stream or the correct description of their radio station. They also take the time to let us know about a new genre, a radio acquisition or any missing information. We are really thankful to all of our users but specially want to thank Steve who has reported and helped us improve the information for hundreds of radio stations from Canada and the USA.

Automatic Aggregation System

Over the past decade, the web has evolved in a lot of ways, and one of the biggest ways is how information is delivered. At the beginning one of the most popular formats was RSS but recently Twitter and Facebook have replaced it in many ways. We’re working hard to integrate Twitter, Facebook, and other sources of information so that our users can have access to all of that via our radio profiles.

Outsourced Services

Not everything is so easy and fun, because sometimes neither our users nor any automatic aggregation can find the information we need for thousands of radio stations, so in those cases, we have to use other services and get help from other people. To do that, we use services such as Mechanical Turk and oDesk, where people willing to help us can find the information we need quickly, such as slogans, descriptions, telephone numbers, twitter accounts, or anything else we request. We want to thank all the people who have worked with us via these services, specially Teresa and others who are doing a great job at, for example, finding radio show information.

At Streema, we’re working hard today to build the most complete and comprehensive online radio platform, which mostly includes radio stations for now, but in the future will also have radio shows, hosts and more. We hope you help us to make it better and enjoy the journey too. :D

Stay tuned!

The Streema Team