Some thoughts on Radio
Sometimes when we explain to people what we do, we hear a reaction such as: “Ahhh, broadcast radio… isn’t that industry going downhill, specially with all those services such as Pandora, Spotify…”. In this blog post we would like to give our point of view.
First, when we think about “radio”, we think about a song, talk, show, or any content that is delivered live to everyone. While some services offer music or content on demand, radio is essentially the same audio content at the same time to everybody.
Right now there is trend called “customization” that technology and the web have spread widely, but we think that even in this context a live stream that anyone can tune in to has very specific value. Actually, it’s a way to “connect” people and makes us feel in community. Think about a song that is released for the first time on a station or when a popular radio DJ ask a tough fun question to a caller on live radio – that is a very unique experience.
Second, as we’ve mentioned before, radio is not only about music, there are also live shows, sport events, and talk shows of every type that you can imagine and even more: anime, astrology, art, children, drama, gaming, language, military, transport… and the list goes on. There are more than 70 non music genres containing radio stations that represent more than 30% of our directory.
Now, let’s get back to music. Everybody would think that most people discover new music through sources such as YouTube, Spotify, or any similar. However, recent studies suggest that people still choose radio as their first source for music discovery.
And now, back to content. It’s true, a big part of the traditional radio industry is still doing the same thing that it was doing decades ago, but there is a lot changing too and there are many people experimenting with new things, like new sources to fund and reach audiences. For example, the case of radio show “99% Invisible“, they aimed to raise $ 42K at Kickstarter (a popular online crowdfunding platform) and this month they raised more than $170K!!! This may or may not be a trend, although it’s certainly not the only one, and while it’s also true that not every show can easily raise the money to make it happen, this is for sure a great success story!
To conclude, without a doubt radio has its threats and its weaknesses, but we believe it also has its strengths and its opportunities. We hope Streema can help with these last two, helping radio to reach places it has never reached before and connect with its listeners in ways it has never done before.
Stay tuned!
The Streema Team
If you’re still interested on this topic, check this out: The Big Box Theory, or Why Radio Is and/or Isn’t Dead
Tags: opinion, opportunity, radio, threats
May 12th, 2013 at 3:13 am
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